Your AI product is
probably underpriced
Seats no longer map to value, usage pricing scares buyers with unpredictable bills, and your first renewals are coming. aThereThere runs the buyer research that shows what to charge, what to charge for, and how to defend it.
Software buying is changing faster than software pricing
Buyers still want what they have always wanted: a price that maps to value, and a bill they can predict.
But agents now do the work of teams, and increasingly, the buying itself.
When a buyer delegates the evaluation, your price is weighed against the value an agent can see and verify.
Get misread, and you are compared to the wrong alternatives at the wrong price.
Context-Market Fit is when your model, price, package, and story make you the obvious choice for the buyer and the agent they send.
Find your Context-Market Fit
aThereThere runs commercial intelligence that measures the trade-offs your buyers make when they have to choose, not the opinions they offer when they don’t. The output is decision-grade: a model, a price, and a package you can defend to your board and your buyers.
Start with the question most pressing:
Who’d pay more for this?
Find the buyer context, outcome, and value story that support a higher price. Best when there is demand, but you are not sure which buyer, use case, or story makes the offer worth more.
How should we charge for this?
Choose the billing model, meter, and rate buyers can understand and defend. Best when the value is clear but the structure feels wrong and you’re weighing seat, usage, flat fee, tiered, hybrid, or outcome-based.
How do we package this?
Decide what belongs in core, premium, add-on, or the roadmap. Best when the buyer and billing unit are settled, but the offer architecture is not.
Who’d pay more for this?
Find the buyer context, outcome, and value story that support a higher price. Best when there is demand, but you are not sure which buyer, use case, or story makes the offer worth more.
How should we charge for this?
Choose the billing model, meter, and rate buyers can understand and defend. Best when the value is clear but the structure feels wrong and you’re weighing seat, usage, flat fee, tiered, hybrid, or outcome-based.
How do we package this?
Decide what belongs in core, premium, add-on, or the roadmap. Best when the buyer and billing unit are settled, but the offer architecture is not.
A price check, an audit, or the full study
Connect the MCP
Add the MCP to the AI you already use and run your own Van Westendorp price check. Your first 15 responses are analyzed free. It reads where your price feels too cheap, fair, or too high. It won’t tell you why, but it’ll show you where to start.
Agentic Context Audit
Before a buyer ever contacts you, their agent has already sized you up. We test how Claude, ChatGPT, and Gemini read your product today: what they think you are, who they rank you against, and whether your price survives the comparison. You get a per-model scorecard and the misreads to fix first.
Commercial Intelligence Study
Pick the study type from above that de-risks what matters most this quarter:
- Pricing Power. Who would pay more, and for what.
- Billing Model. How to charge: seats, usage, flat, or hybrid.
- Value Capture. What is core, what is premium, what is an add-on.
What a small lift is worth
Pre-revenue? Use the ARR you’re pricing toward.
The study pays for itself
at a 0.67% price improvement.
And if you raise at 10× revenue, that 5% lift is worth $1.5M of valuation.
The study is how you find out what your number is.
McKinsey puts a 1% price improvement at roughly 11% of operating profit for the average company. ProfitWell found monetization moves growth about four times harder than acquisition.
Two weeks from question to conviction
Every study runs the same five-step arc. The instruments change with your question.
A working session to design the study around your decision: the buyers, the market, and the instruments that fit.
You bring the audience: a waitlist, target accounts, or customers. We design the screener and qualify every respondent.
Your buyers make real trade-offs, and we measure what they choose.
The evidence becomes a recommendation you can act on, with the data behind it.
We walk the findings with your team and land what changes: your price, your packaging, your next move.
Two weeks is the pace when your buyers are easy to reach and the question is clear going in. A harder-to-source audience or a fuzzier starting point can add time, which we scope with you at kickoff.
A few of the views a study returns, drawn with sample data. Yours are built from your buyers, and go deeper.
What founders ask us first
How is this different from asking buyers what they would pay?
Asking produces opinions, and opinions are polite. Our instruments force trade-offs: buyers choose between real configurations at real prices, and we measure what they pick. That gap between what people say and what they choose is why the output holds up in a board meeting.
Who answers the studies?
Your market, not a rented panel. You bring the audience: a waitlist, target accounts, customers, or the communities you sell into. We design the screener, qualify every respondent against the buyer profile we set at kickoff, and manage the fielding.
We are early and do not have many customers. Does this still work?
Yes, with one requirement: an audience to field to. A waitlist, target accounts, early customers, or the communities your buyers live in all work. If you can reach the people you want to sell to, we can measure what they would pay, and you set your first price with evidence instead of anchoring low and repricing your way out later.
How much of our time does it take?
Two working sessions: the kickoff workshop on day one and the implications session at the end. Plus the outreach, since invitations reach your list under your name. The screening, fielding, analysis, and reporting are on us.
Will you talk to our customers for us?
The study measures what buyers choose; talking to them tells you why. We encourage you to take the findings into your own conversations, where you will hear the motivations behind the numbers and confirm them first-hand. If you would rather we run those interviews for you, we can.
What do we walk away with?
A recommendation you can act on: the model (how you charge), the price (what you charge), the package (what is core, premium, and add-on), and the story that justifies it to buyers and their agents. Plus the evidence behind each, walked through with your team.
Let’s find your number
Tell us what you sell and the pricing decision in front of you. We’ll tell you which study fits.